Module 3 week 2

Hello everone!

I´m now in Singapore and will be here for two months, it´s fantastic and so extremly hot. Now to the assignment for the week. I will reflect on the principles of persuation and relate to my organization. 

To make it easier for you to read I will go through them one by one. 

1, Reciprocity= the best example I can think of is when we give goodie-bags on events. In the goodiebags we use to but one product, a catalog and a rebate check to use on your next purchase. 

I also think I can apply this on occasions when a customer gets that extra service in one of the shops. By giving that extra time and service the customer will get something extra than just a "normal" visit in the store. 

2, Scarcity= Hm this is a tricky one in our business. When a product is in the catalog they get angry if we run out of the item, of course. And when it´s on sale they buy it because it´s cheap I think, not because it´s less of it left. 
Maybe if we had some products that we launched as limited edition that would work? 

3, Authority= The importance of having good stuff! Knowledgeable och well-informed staff is our key to satisfied customers, and probably everone elses to. In every shop there are a manager to help the others working there with quastions and solving problems. If there is a problem with a customers the managers can with hers/his authority often solve the problem faster than a "regular employed". The authority of the word "I will bring my boss" is incredible. 

4, Consistency= In every store we have a book where customers can write their emai.-adress if they want to have VIP-offers and information. I think this is the closest we come to consistency.

5, Liking=This is the most important for us I think! Customers like our products, are being recemended and recommend to others, can identify with other customers and the brand. So interesting! 

6, Consensus= People seems to buy a jewellry if we tell them it´s a classic or bought by many others. And of course the jewellries that we are wearing. 

I could write much more but it would take you so time to read so I stop here. This is so interesting and it will be a pleasure reading your blogs!