Topic this week is: how can I improve my organization regarding customer satisfatction/experience using the principles of persuation?
I think we could work more with our stuff, using their experpertise and great personalities! By encouraging the staff to give compliments to the customers we can make us of the principle liking.
When a customer likes the brand he or she will hopefully get inspired by visiting our shops, webside, instagram and such. We hope they will buy more when they see what others are wearing and what looks god together.
I´m writing in the assignment about Cathrine, one of the founders, designers and now also CEO, how we can us her as a professional and inspiraton in the marketing by letting her choose a few items and mark them on the webside and in stores as "Cathrines choice". She is a true inspiration and if you are a brandloyal customer you will definatly know who she is.
Using the same idea we can mark products with, for example "top of the week" and "our favorite".
Seems to be good activities that you can use. Liking is probably very important for building long term relationships with your customers and could be the most importnat factor when it comes to customer commtment for your products and services.
SvaraRaderaMalin, sounds good to use the staff more! In a business like yours, they are the key for sales.
SvaraRaderaI also think that the ideas of “top of the week” and “our favourite” are very good. Would be interesting hearing the result in sales after you have tried it.